The year 2017 marked a significant point in the luxury handbag market, with Coach and Michael Kors vying for dominance in the accessible luxury segment. While both brands offered stylish and desirable bags, their target audiences, price points, and overall brand aesthetics differed significantly. This in-depth comparison will explore the key distinctions between Coach and Michael Kors in 2017, analyzing their quality, price range, design philosophy, and overall brand image to help you determine which brand best suits your needs and preferences. We'll also touch upon comparisons with Kate Spade, a frequent competitor in the same market segment.
1. Price Range: A Key Differentiator
One of the most immediate differences between Coach and Michael Kors in 2017 was their price range. Michael Kors, aiming for a broader appeal, consistently offered a wider selection of handbags at lower price points. Many of their bags fell within the accessible luxury range, making them appealing to a younger, more budget-conscious consumer. This strategy resulted in a higher volume of sales, but potentially at the expense of perceived exclusivity.
Coach, on the other hand, positioned itself slightly higher in the market. While they still offered a range of price points, their average price was generally higher than Michael Kors'. Coach focused on building a reputation for higher-quality materials and craftsmanship, justifying their premium pricing. This strategic positioning aimed to attract a customer base valuing superior quality and longevity over sheer affordability. The difference wasn't always dramatic, but a noticeable gap existed, particularly in their flagship styles and leather goods. This difference in pricing strategy directly impacts the perceived value and target market of each brand.
2. Coach vs Michael Kors: A Review of Quality and Craftsmanship (Coach vs Kors Reviews; Coach vs Michael Kors Quality)
The perceived quality of Coach and Michael Kors handbags in 2017 varied significantly. Coach, with its heritage and emphasis on craftsmanship, generally boasted superior quality leather and construction. Their bags were often made with thicker, more durable leather, resulting in a more luxurious feel and longer lifespan. The stitching was typically tighter and more precise, reflecting a commitment to detail. This wasn't to say that all Michael Kors bags were poorly made; however, their focus on affordability often meant compromises in material quality and construction. Many Michael Kors bags utilized thinner leather and less robust stitching, leading to concerns about durability in the long term.
Customer reviews from 2017 reflect this disparity. While many customers praised the stylish designs and affordability of Michael Kors bags, concerns about the longevity and quality of the materials were frequently raised. Coach reviews, conversely, often highlighted the superior quality of the leather, the sturdiness of the construction, and the overall impression of a more luxurious product. This difference in perceived quality significantly influenced consumer decisions, particularly for those prioritizing long-term value and durability.
3. Design Aesthetics and Brand Identity
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